CAN BUY ME LOVE: HOW MATING CUES INFLUENCE SINGLE MEN’S INTEREST IN HIGH-STATUS CONSUMER GOODS

K. Janssens, M. Pandelaere (), K. Millet, B. van Den Bergh, I. Lens and R. Keith
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium from Ghent University, Faculty of Economics and Business Administration

Abstract: In two experiments we demonstrate that men display an enhanced interest in status enhancing consumption upon exposure to mating cues. Men indicate a higher interest in high-status products (study 1) and more readily noticed high-status products (study 2) after exposure to sexily, rather than plainly, dressed women. The effects are restricted to single men, suggesting that the acquisition or consumption of a luxurious product functions as a mate attraction mechanism.

Pages: 35 pages
Date: 2009-03
New Economics Papers: this item is included in nep-exp
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Persistent link: https://EconPapers.repec.org/RePEc:rug:rugwps:09/570

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