Structural models of complementary choices

Steven Berry, Ahmed Khwaja (), Vineet Kumar (), Andres Musalem (), Kenneth Wilbur (), Greg Allenby (), Bharat Anand (), Pradeep Chintagunta, W. Hanemann (), Przemyslaw Jeziorski and Angelo Mele

Marketing Letters, 2014, vol. 25, issue 3, 245-256

Abstract: This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research. Copyright Springer Science+Business Media New York 2014

Keywords: Structural models; Complementary choices; Applied econometrics; Empirical industrial organization; Quantitative marketing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (19)

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DOI: 10.1007/s11002-014-9309-y

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