How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

Rebecca Ratner (), Dilip Soman (), Gal Zauberman (), Dan Ariely (), Ziv Carmon (), Punam Keller (), B. Kim (), Fern Lin (), Selin Malkoc (), Deborah Small () and Klaus Wertenbroch ()

Marketing Letters, 2008, vol. 19, issue 3, 383-397

Keywords: Behavioral decision research; Consumers; Interventions (search for similar items in EconPapers)
Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

Downloads: (external link)
http://hdl.handle.net/10.1007/s11002-008-9044-3 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:mktlet:v:19:y:2008:i:3:p:383-397

Ordering information: This journal article can be ordered from
http://www.springer. ... etailsPage=societies

DOI: 10.1007/s11002-008-9044-3

Access Statistics for this article

Marketing Letters is currently edited by Joel Steckel and Peter Golder

More articles in Marketing Letters from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().