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Procedural and Distributive Fairness: Determinants of Overall Price Fairness

Jodie Ferguson (), Pam Ellen () and William Bearden ()

Journal of Business Ethics, 2014, vol. 121, issue 2, 217-231

Abstract: The present research isolates the fairness assessment of the process used by the retailer to set a price, as well as the distributive fairness of the price compared to the price that others are offered, and examines the combined effect of procedural fairness and distributive fairness on overall price fairness. Two experimental studies examine procedural and distributive fairness effects on overall price fairness. In study 1, procedural fairness and distributive fairness are manipulated and found to interact to bring about overall price fairness. In study 2, suspicion toward the seller is found to mediate the relationship between procedural fairness and overall price fairness when the price is disadvantageous. Copyright Springer Science+Business Media Dordrecht 2014

Keywords: Distributive fairness; Negative word-of-mouth; Price fairness; Pricing; Procedural fairness; Suspicion (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (22)

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Persistent link: https://EconPapers.repec.org/RePEc:kap:jbuset:v:121:y:2014:i:2:p:217-231

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DOI: 10.1007/s10551-013-1694-2

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