Wealth and health at the Base of the Pyramid: Modelling trade-offs and complementarities for fast moving dairy product case

Gerald Reiner, Stefan Gold and Rüdiger Hahn

International Journal of Production Economics, 2015, vol. 170, issue PB, 413-421

Abstract: This paper models the localized Base of the Pyramid (BoP) supply and demand chain of a fast moving dairy product within its (social and business) environment for identifying the effects of various pricing strategies on wealth and health of the poor population of Bangladesh. The joint venture of the Grameen Bank and Danone (GD) in Bangladesh is a showcase of integrative BoP projects. It produces fortified yoghurt in a micro-plant and distributes it through micro-entrepreneurs, following a strictly localized approach. The objective of this BoP project is twofold; (1) integrating as many people as possible into productive processes and paying decent prices, wages, and commissions (wealth) and (2) regularly serving as many people as possible with fortified yoghurt (health).

Keywords: Base of the Pyramid; Pricing strategies; Poverty alleviation; Health improvement; System dynamics; Modelling (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:proeco:v:170:y:2015:i:pb:p:413-421

DOI: 10.1016/j.ijpe.2015.08.002

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