Perceived uncertainty and behavioral logic: Temporality and unanticipated consequences in the new venture creation process

Yi Jiang and Erno T. Tornikoski

Journal of Business Venturing, 2019, vol. 34, issue 1, 23-40

Abstract: In this study, drawing on effectuation theory, we combine analytical strategies for process data to examine inductively and theorize how founder teams' perceptions of uncertainty and behavioral logics develop during new venture creation processes. The results reveal four phases and suggest a possible evolution from a causal conditional relationship between perceived uncertainty and behavioral logics to an integrative relationship. We bring to light the notion of temporality and unanticipated consequences, discuss their central roles in perceived uncertainty, effectuation, and causation, and offer revelatory insights into why and when effectuation is used in relation to uncertainty and entrepreneurial action.

Keywords: Unanticipated consequence; Temporality; Perceived uncertainty; Effectuation; Entrepreneurial action; New venture creation process (search for similar items in EconPapers)
JEL-codes: L26 M13 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (24)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbvent:v:34:y:2019:i:1:p:23-40

DOI: 10.1016/j.jbusvent.2018.06.002

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