Eco-innovation for environment and waste prevention

Samina Sumrin, Suraksha Gupta, Yousra Asaad, Yichuan Wang, Saurabh Bhattacharya and Pantea Foroudi

Journal of Business Research, 2021, vol. 122, issue C, 627-639

Abstract: Ecological environment and awareness of waste management have pushed firms to adopt innovation for attaining a competitive advantage. Firms are keen to adopt eco-innovation packaging, to follow its responsibility towards the environment and contribute to waste prevention. Regardless of innovative technological advancement, expanding the number of global supply chains for items has prompted the utilization of packaging and related waste all along the supply process. Consequently, packaging causes difficulties and offers opportunities for environment. Innovation in packaging has been studied as part of product eco-innovation, but mostly at an anecdotal level. Research calls for studies to examine factors that make eco-friendly packaging innovation more effective. This paper aims to examine the eco-innovation of packaging to understand how managerial environmental awareness; technological capabilities, human capabilities and organizational capabilities contribute to the implementation of eco-design innovation in packaging and its impact on waste prevention and brand.

Keywords: Eco-friendly packaging design; Waste prevention; Managerial environmental awareness; Eco-capabilities; Eco-innovation; Branding; Green packaging (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (17)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296320304938
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:122:y:2021:i:c:p:627-639

DOI: 10.1016/j.jbusres.2020.08.001

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().