The relationship between satisfaction and loyalty: A mediator analysis

Araceli Picón, Ignacio Castro and José L. Roldán

Journal of Business Research, 2014, vol. 67, issue 5, 746-751

Abstract: This study proposes a multiple mediation model to analyze the relationship between satisfaction and loyalty. The study's contribution to the literature is to examine, empirically, the main antecedents and determinants of this endogenous variable in greater depth. Thus, the research fills a gap in the literature through its analysis of the mediating role of perceived switching costs and the perceived lack of attractiveness of alternative offerings. This study applies variance-based structural equation modeling via partial least squares to a sample of 785 customers from 74 insurance companies in the service sector. The results show that perceived switching costs – to a greater extent – and the perceived lack of attractiveness of alternative offerings – to a lesser extent – are significant mediators in the relationship between satisfaction and loyalty.

Keywords: Alternative attractiveness; Loyalty; Satisfaction; Switching costs; Mediation model (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (33)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:5:p:746-751

DOI: 10.1016/j.jbusres.2013.11.038

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