Colors and cultures: Exploring the effects of mall decor on consumer perceptions

Jean-Charles Chebat and Maureen Morrin

Journal of Business Research, 2007, vol. 60, issue 3, 189-196

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:60:y:2007:i:3:p:189-196

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