Alliances and industry analysis
Carlos Garcia-Pont ()
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Carlos Garcia-Pont: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
No D/649, IESE Research Papers from IESE Business School
Abstract:
Traditionally alliances have been left at of industry analysis. We have been focusing basically on the economic characteristics determining bargaining power on the relationships between the actors in a value system. The paper proposes a methodology to analyze industries from a very different perspective that incorporates alliances as one of the main drivers of industry structure.
Keywords: Alliances; industry structure; networks (search for similar items in EconPapers)
Pages: 21 pages
Date: 2006-09-11
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Persistent link: https://EconPapers.repec.org/RePEc:ebg:iesewp:d-0649
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