Non-Price Strategies of Marketplaces: A Survey

Paul Belleflamme and Johannes Johnen

No 2023015, LIDAM Discussion Papers CORE from Université catholique de Louvain, Center for Operations Research and Econometrics (CORE)

Abstract: Two-sided platforms have a great impact on markets nowadays. Especially, online marketplaces design markets and choose many of the rules that govern how buyers and sellers interact. Researchers studied two-sided platforms very actively over the last two decades. We review the economic literature from two angles: we focus on marketplaces and we concentrate on non-price strategies that marketplaces employ to govern interactions (like user steering, self-preferencing, rating and review systems, data and targeting, privacy, and user protection).

Keywords: Two-Sided Platforms; Marketplaces; Platform Governance; Platform Strategy; Platform Regulation; Platform Self-Regulation (search for similar items in EconPapers)
Pages: 14
Date: 2023-05-31
New Economics Papers: this item is included in nep-com, nep-mic, nep-pay and nep-reg
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Persistent link: https://EconPapers.repec.org/RePEc:cor:louvco:2023015

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