Web content mining for comparing corporate and third‐party online reporting: a case study on solid waste managementIrene Pollach, Arno Scharl and Albert Weichselbraun Business Strategy and the Environment, 2009, vol. 18, issue 3, 137-148 Abstract: This study investigates the coverage of solid waste management on 1142 websites maintained by companies, news media and non‐governmental organizations to validate an automated approach to content and language analysis. First, a frequency analysis of waste management terms sheds light on the breadth and depth of their environmental discourses, revealing that corporate and media attention to waste management is small compared with that of non‐governmental organizations. Second, an investigation of their attitudes toward waste management suggests that companies avoid negative information in environmental communication, unlike news media or non‐governmental organizations. Ultimately, an automated tool for ontology building is employed to gain insights into companies' shared understanding of waste management. The ontology obtained indicates that companies conceptualize waste management as a business process rather than framing it from an ecological perspective, which is in line with findings from previous research. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment. Date: 2009 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:18:y:2009:i:3:p:137-148 Ordering information: This journal article can be ordered from Access Statistics for this article Business Strategy and the Environment is currently edited by Richard Welford More articles in Business Strategy and the Environment from Wiley Blackwell |
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