Gender Beauty Premia in Wage Offers: Evidence from Vietnamese Online Job Postings

Carlo Perroni, Kimberley Scharf, Oleksandr Talavera () and Linh Vi
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Carlo Perroni: University of Warwick
Kimberley Scharf: University of Nottingham
Linh Vi: Aston University

Discussion Papers from Department of Economics, University of Birmingham

Abstract: We analyze a sample of nearly 40,000 gender-targeted online job vacancies in Vietnam from February 2019 to July 2020 to estimate wage offer premia for physical attractiveness and how they vary between genders. Specifically, we compare the monthly wages offered in matched vacancies with and without attractiveness requirements for job advertisements targeting men and women separately. Our findings indicate that physically attractive women are offered a wage premium of about five percentage points, whereas physically attractive men are not. Further analysis reveals that gender differences in the wage offer premia to physical attractiveness are mainly driven by attitudes toward gender roles and the perceived lack of fit rather than by the potential productivity-enhancing effects of physical attractiveness in certain occupations.

Keywords: FinTech; physical attractiveness, online vacancies, gender, beauty premium (search for similar items in EconPapers)
JEL-codes: J16 J23 J24 J71 (search for similar items in EconPapers)
Pages: 52 pages
Date: 2023-09
New Economics Papers: this item is included in nep-cul, nep-gen, nep-lma, nep-ltv, nep-sea and nep-tra
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