Data, Competition, and Digital Platforms
Dirk Bergemann and
Alessandro Bonatti
Papers from arXiv.org
Abstract:
We analyze digital markets where a monopolist platform uses data to match multiproduct sellers with heterogeneous consumers who can purchase both on and off the platform. The platform sells targeted ads to sellers that recommend their products to consumers and reveals information to consumers about their values. The revenue-optimal mechanism is a managed advertising campaign that matches products and preferences efficiently. In equilibrium, sellers offer higher qualities at lower unit prices on than off the platform. Privacy-respecting data-governance rules such as organic search results or federated learning can lead to welfare gains for consumers.
Date: 2023-04
New Economics Papers: this item is included in nep-big, nep-com, nep-des, nep-gth, nep-ind, nep-mic, nep-pay and nep-reg
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http://arxiv.org/pdf/2304.07653 Latest version (application/pdf)
Related works:
Journal Article: Data, Competition, and Digital Platforms (2024)
Working Paper: Data, Competition, and Digital Platforms (2023)
Working Paper: Data, Competition, and Digital Platforms (2022)
Working Paper: Data, Competition, and Digital Platforms (2022)
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Persistent link: https://EconPapers.repec.org/RePEc:arx:papers:2304.07653
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