Factors affect Canadian Women Purchase Intention in Green Cosmetics in the Frame of Moral Obligation, Green Trust, Self-Identity, Health, Social Value, and Satisfaction

Ola Altabbaa and Muge Ors

International Journal of Science and Business, 2019, vol. 3, issue 5, 42-58

Abstract: Subsequently to the international trend of the obligation to preserve environment, the cosmetic’s companies made their priorities to preserve the environment and supports the utilization of products that aims at maintaining the preservation of environment, and facing pollution. The answer of this trend was the green marketing, which focuses on the effective use of resources and aimed at giving the best value to customers and other parties without neglecting the long-term environmental and social needs. And this study goal is to investigate the relationship between green cosmetic purchase intention and the factors effect on green cosmetic purchase intention such as moral obligation, green trust, green self-identity, health consciousness, social value and satisfaction. The methodology used for this study is the quantitative method by distributing surveys on Canadian women. The founding of the study that there is a positive relation between purchase intention and social value, satisfaction and self identity, while we couldn’t find a relation between green purchase intention and green trust, moral obligation, and health consciousness.

Keywords: Green Cosmetics; Green Trust; Green Purchase Intention; Satisfaction; Social Value; Self-Identity; Health; Moral Obligation (search for similar items in EconPapers)
Date: 2019
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