LABEL USE AND IMPORTANCE RANKINGS FOR SELECTED MILK LABELING ATTRIBUTES

Vernish V. Bethea, Patricia E. McLean-Meyinsse and Anetra L. Harbor-Locure

Journal of Food Distribution Research, 2001, vol. 32, issue 3, 15

Abstract: Results from a random telephone survey of households in 13 southern states suggest that 80 percent of respondents use labels when making food purchasing decisions. Label users are more likely to be college-educated, female, living in the East South Central Region, and to be childless or to have children between the ages of five and twelve. Age is invariant to label use; however, older respondents are more likely to assign higher importance ratings to caloric, fat, sodium, and cholesterol content than to price, expiration date, and brand when buying fresh-fluid milk.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27581

DOI: 10.22004/ag.econ.27581

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