Do College Applicants Respond to Changes in Sticker Prices Even When They Don't Matter?

Phillip Levine, Jennifer Ma and Lauren C. Russell

No 26910, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: Do students respond to sticker prices or actual prices when applying to college? These costs differ for students eligible for financial aid. Students who do not understand this may not apply to some colleges because of the perceived high cost. We test for this form of “sticker shock” using College Board data on SAT scores sends, as a proxy for applications, to state flagship institutions for students entering college in 2006–2013. Some public flagships guarantee financial aid will meet full financial need. Sticker price increases at those schools would not affect the actual cost after factoring in financial aid and should not affect decisions for those eligible for aid. We exploit the large and variable increases in sticker prices at public flagships during the financial crisis generated from state budget shortfalls. We also control for local labor market conditions to abstract from the recession’s impact on individual educational decisions. We find evidence of sticker shock — students unaffected by virtue of institutional aid policies still apply less often. Using data from the National Student Clearinghouse, we also find that price increases at public flagships reduce enrollment of high achieving students, regardless of financial aid status, who often choose private colleges instead.

JEL-codes: I22 J24 (search for similar items in EconPapers)
Date: 2020-03
Note: CH ED LS PE
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published as Phillip B. Levine & Jennifer Ma & Lauren C. Russell, 2023. "Do College Applicants Respond to Changes in Sticker Prices Even When They Don't Matter?," Education Finance and Policy, vol 18(3), pages 365-394.

Downloads: (external link)
http://www.nber.org/papers/w26910.pdf (application/pdf)

Related works:
Journal Article: Do College Applicants Respond to Changes in Sticker Prices Even When They Don't Matter? (2023)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nbr:nberwo:26910

Ordering information: This working paper can be ordered from
http://www.nber.org/papers/w26910

Access Statistics for this paper

More papers in NBER Working Papers from National Bureau of Economic Research, Inc National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.. Contact information at EDIRC.
Bibliographic data for series maintained by ().