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"I need to try this"?: a statistical overview of pinterest

Published: 27 April 2013 Publication History

Abstract

Over the past decade, social network sites have become ubiquitous places for people to maintain relationships, as well as loci of intense research interest. Recently, a new site has exploded into prominence: Pinterest became the fastest social network to reach 10M users, growing 4000% in 2011 alone. While many Pinterest articles have appeared in the popular press, there has been little scholarly work so far. In this paper, we use a quantitative approach to study three research questions about the site. What drives activity on Pinterest? What role does gender play in the site's social connections? And finally, what distinguishes Pinterest from existing networks, in particular Twitter? In short, we find that being female means more repins, but fewer followers, and that four verbs set Pinterest apart from Twitter: use, look, want and need. This work serves as an early snapshot of Pinterest that later work can leverage.

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    cover image ACM Conferences
    CHI '13: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    April 2013
    3550 pages
    ISBN:9781450318990
    DOI:10.1145/2470654
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 27 April 2013

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    1. cmc
    2. pinterest
    3. social network sites
    4. twitter

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    CHI '13 Paper Acceptance Rate 392 of 1,963 submissions, 20%;
    Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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    • (2023)SELECTION OF SOCIAL MEDIA PLATFORMS: A NEW HYBRID MULTI-CRITERIA DECISION MAKING APPROACHSOSYAL MEDYA PLATFORMLARININ SEÇİMİ: YENİ BİR HİBRİT ÇOK KRİTERLİ KARAR VERME YAKLAŞIMIEndüstri Mühendisliği10.46465/endustrimuhendisligi.125966734:2(243-275)Online publication date: 31-Aug-2023
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