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Essence Takes the Lead

The New Paradigm of Mobile Experiences, Galaxy AI

Galaxy AI has been newly refined based on a consistent experience and convenient usability, to become one step closer in our lives. Discover Galaxy AI, the new paradigm of the AI era.

Our Stories  |  Jan 23, 2025

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Over the Horizon Over the Horizon

Over the Horizon

The Samsung Galaxy Sound Branding Story

Over the Horizon is Samsung Galaxy’s brand sound that has captured the sentiments and trends of each era through its colorful variations since 2011. Discover the sound design story, for the latest iteration of this symbolic tune.

Our Stories  |  February 10, 2025
  • Galaxy Aesthetics, Refined by Essence
    Galaxy Aesthetics, Refined by Essence The Completion of Bold Identity, The Galaxy S25 Series

    The Galaxy S25 Series further strengthens the Galaxy S Series design impression and completes its signature look. In a rapidly evolving era where newness is in constant pursuit, discover the Galaxy S25 Series, persistently striving to achieve the essence of a smartphone.

    Our Stories  |  Jan 23, 2025
  • A New Look, Evolved from Essence
    A New Look, Evolved from Essence Mobile Experiences Focused on the Fundamental, One UI 7

    Beyond function lies the pursuit of rich emotion and visual pleasure, expanding everyday possibilities. Discover One UI 7, capturing the essence of mobile experiences with solid fundamentals and sophisticated design at the intersection of technology and users.

    Our Stories  |  Jan 23, 2025
  • Pioneering Design Highlights
    Pioneering Design Highlights A Journey Through 2024 Creations

    Introducing the innovative designs that shone bright in 2024, brought to life by the tireless efforts of Samsung designers. Explore Samsung Design’s extraordinary journey to break down the boundaries between people and technology and realize a better life for all.

    Our Stories  |  Dec 17, 2024
  • Design Award Winners
    Design Award Winners Award Winning Samsung Designs

    Meet Samsung Electronics’ award-winning designs that garnered praise this past year at international design awards including iF, IDEA, GOOD DESIGN KOREA.

    About us  |  Dec 17, 2024

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  • #Meet_the_Designers

    Extraordinary inspiration begins with taking a closer look at everyday experiences that once inadvertently passed us by. Discover the stories from daily life that sparked innovation among Samsung designers.

  • #Essence_of_Galaxy_S

    For over 10 years, the Galaxy S series has solidified its distinct identity through a commitment to high-quality design. Look back over the Galaxy S series design story, which has consistently introduced new value with every release by expanding flexibly while staying true to its essence.

  • #Imagine_What’s_Next

    Imagining the future is the driving force behind innovations that advance our everyday lives one step further. Here, we introduce Samsung Design’s vision for tomorrow, for us living today.

  • #Local_to_Global

    Our customers come from diverse cultures and environments. In our efforts to enrich their everyday experiences, we strive to understand their cultural foundations more deeply and relate to their way of life. Explore Samsung Electronics' global design stories capturing each region’s unique characteristics.

  • #User_eXperience

    We always design with the voices of users in mind, to ensure our products cater to everyone’s unique needs and purpose. Explore Samsung Electronics' UX story, bridging the gap between our daily lives and smart, seamless experiences.

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NEWS

  • IDEA Design Awards 2024
    IDEA Design Awards 2024
    IDEA Design Awards 2024

    Samsung Electronics Co., Ltd. today announced it has received recognition for its design excellence at the International Design Excellence Awards (IDEA) 2024. The accolades include two Gold, one Silver and two Bronze awards, as well as 40 Finalists.

    Sep 13, 2024
  • 2024 Accessibility Festival Week
    2024 Accessibility Festival Week
    2024 Accessibility Festival Week

    In celebration of Global Accessibility Awareness Day, the second Accessibility Festival Week event was held from May 16th to June 3rd. It was a meaningful time for Samsung Electronics employees to further resonate with accessibility.

    Jun 14, 2024
  • iF Design Awards 2024
    iF Design Awards 2024
    iF Design Awards 2024

    Samsung Electronics Co., Ltd. today announced that it received a total of 75 awards at the International Forum (iF) Design Awards 2024, a prestigious German international design competition.

    Feb 29, 2024
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