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Ashley Rae, Arsena ; Bruce E, Pfeiffer ; David H, Silvera ; Frank R, Kardes ; Justin R, Goss. (2013) GETTING CONSUMERS TO GENERATE THEIR OWN AD CONTENT: THE IMPACT OF IMAGINE INSTRUCTIONS ON PERSUASION.
In: Working Papers. RePEc:tsa:wpaper:0208mkt.
Full description at Econpapers
cites:
Novemsky, Nathan, Ravi Dhar, Itamar Simonson, and Norbert Schwarz (2004), “Parallels in the Underpinnings of Constructed Preference and Constructed Attitudes,†in Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA: Association for Consumer Research, 95.
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